We did it.
In the past six months, I have envisioned, created, launched, and successfully elevated my own business: Virtuosity Dance. Although that statement seems that I may have had a very clear step-by-step plan to make a success out of Virtuosity, that was not at all what my experience looked like. However, the troubles that I went through are the reasons why Virtuosity Dance became what it is today, and I want to share this story to show the world exactly what my company has to offer.
At the start of this process, all I wanted was to open up my own dance studio, and I needed to create an event where I could gain the attention of dancers in my area before I tackled that dream. Therefore, I came up with a name for my business, did all of the paperwork to establish it, booked rental space, designed tshirts, hired employees, and all in all created the first event — Virtuosity Dance: The Intensive. I wanted to target a specific group of dancers who were on a pre-professional to professional level; therefore, I designed the Intensive to meet the needs of this niche community of dancers and created a nine-day Intensive for these highly trained dancers in my area. The end goal was to find dancers that were interested in joining my studio.
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After weeks and weeks of advertising, I received no sign-ups.
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I thought to myself, “This is exactly what the dance world needs right now. I do not understand.” It took a lot for me to admit that I was completely wrong, and I needed to change the business model of Virtuosity Dance.
Long story short…. I changed my business model fifteen times.
Every change led me to my greatest discovery: after framing my mind to be nothing but analytical in the first stages of this process, I realized that I needed to zone in on simply serving others and creating a sense of community. Therefore, I opened my eyes to what is around me, and I noticed people like to smile, be active, have a good time, and be around others that share their same interests. I realized the only reason I was going to be successful with Virtuosity Dance would be if I focused on People and Happiness.
Virtuosity Dance evolved into what is a dance company that provides events, intensives, and classes for dancers, aspiring artists, and active individuals to learn, grow, dance, and be inspired. It is a business model striving to bring together individuals who are eager to learn therefore providing instruction from contemporary to fitness. It also brings together instructors from all over to share their experiences and knowledge.
If I did not change my perspective and endure failure, I would not have allowed Virtuosity to adapt to what it is today, and I would not have hosted my first successful event this past June. Last month, students that attended ranged from professional dancers to never dancing a day in their life…. but we had fun doing it! I am grateful for all of those that I am surrounded by, and I am indebted to all of those that have supported me. I am excited to see where Virtuosity Dance is led to next.
To all of those that supported Virtuosity Dance through registering, sharing/liking social media posts, donating, giving me a sense of encouragement, and showing me enormous amounts of love.. thank you.
We did it.
Gina Parenti 